Brand tracking study nokia

 

Reputation management refers to the influencing and controlling of an individual's or group's reputation . Originally a public relations term, the growth of the internet and social media , along with reputation management companies, have made search results a core part of an individual's or group's reputation. [1] Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. [2] Ethical grey areas include mug shot removal sites , astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

The concept was initially created to broaden public relations outside of media relations. [3] Academic studies have identified it as a driving force behind Fortune 500 corporate public relations since the beginning of the 21st century. [4] As the Internet and social media became more popular, the meaning has shifted to focus on search results and electronic communities; such as review sites and social media. [5] [6]

Some businesses have adopted unethical means to falsely improve their reputations. In 2007, a study by the University of California Berkeley found that some sellers on eBay were undertaking reputation management by selling products at a discount in exchange for positive feedback to game the system . [10]

Brand tracking study nokia

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name , based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. [1] [2] [3] [4]

Some marketing researchers have concluded that brands are one of the most valuable assets a company has, [6] as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. [7] Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements , brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values.

While most brand equity research has taken place in consumer markets, the concept of brand equity is also important for understanding competitive dynamics and price structures of business-to-business markets. In industrial markets competition is often based on differences in product performance. It has been suggested however that firms may charge premiums that cannot be solely explained in terms of technological superiority and performance-related advantages. Such price premiums reflect the brand equity of reputable manufacturers. [11]

Reputation management refers to the influencing and controlling of an individual's or group's reputation . Originally a public relations term, the growth of the internet and social media , along with reputation management companies, have made search results a core part of an individual's or group's reputation. [1] Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. [2] Ethical grey areas include mug shot removal sites , astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

The concept was initially created to broaden public relations outside of media relations. [3] Academic studies have identified it as a driving force behind Fortune 500 corporate public relations since the beginning of the 21st century. [4] As the Internet and social media became more popular, the meaning has shifted to focus on search results and electronic communities; such as review sites and social media. [5] [6]

Some businesses have adopted unethical means to falsely improve their reputations. In 2007, a study by the University of California Berkeley found that some sellers on eBay were undertaking reputation management by selling products at a discount in exchange for positive feedback to game the system . [10]

The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.

This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.

Get more information on this webinar, registration details, and watch the recordings when they become available afterwards.